There are now a wide variety of business directory sites available at a click of the button. Having your business listed on these sites might not seem like a priority to you, but what if I told you this could bring in clients, raise awareness of your business and ultimately gain you profit. But what are the benefits you might ask? Well lets take a closer look into the world of branding and marketing for your business with business directories.
Discovering your business
There are over 3 billion people using the internet today, which has increased from 738 million in 2000, to 3.2 billion in 2015. People are now turning to the internet for just about everything, including searching for business. The yellow pages has become a book people no longer use, and online business directory websites are the places people now discovery new businesses, and the services they offer. If your business isn’t listed on these websites, you’re missing out on a lot of potential clients.
Raising awareness of your brand
Being seen on different business directories will develop your brand’s image, if you’re constantly popping up on different sites, you’ll be cementing your brand’s image in consumers minds. If you’re present on more than one site, consumers will automatically recognise you as a well respected brand, and be more inclined to come for you for your services.
Gaining trust with consumers
Business directory sites are trusted by the public, as they know the businesses listed have been trusted by the sites themselves, therefore if your company is listed on a variety of these, this is gaining your company trust with potential clients.
Chosen before your competitors
It’s now stated that 70% of population prefer to search online when in need of a local business. So if your business is listed on various websites, and competitors in the local area are not; you’ll be the ones receiving calls requesting your services, and ultimately gaining clients, not them!
We know there are hundreds of business directory sites out there, so which ones are the best you might ask? Well based on the popularity of the website, how many people use each one, and what information you’re able to add about your business, and how these sites can send traffic to your own site. The 3 of the main popular directories like google pages, Free Index and Thomson Local, offer business listings and more for your business but any online platform or business directory that has a huge reach online and following on social media would be a great choice when it comes to adding your website on their platform.
If the business directory offers further marketing and advertising options for a fee, this would be a great chance to promote your business even further without doing all the hard work yourself.
We offer some great options if you decide to list your business with us. If you would like to find out more click here.