in

Why J.Crew Is Not a Cult Brand

Here, Paris-based branding consultant Boulanile Mate talks about the mistaken repositioning methods of Jenna Lyons, creative director and president of J.Crew, when she recently tried to take the bare-bones, traditional clothing line into more of a cult brand. But J.Crew is not a cult brand like Apple is today, she says. 

Watch the video to learn why this particular branding move was a mistake for J.Crew. 

This entry passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.

Entrepreneur: Sales and Marketing

What do you think?

1000 points
Upvote Downvote

Comments

Leave a Reply

Loading…

0

Networking Should Never Operate Like a Vending Machine

5 Ways To Grow Your 'Fulfillment by Amazon' Business