Why Apple and Facebook Are Using This New Meeting Software

Corporate meetings are both a blessing and a curse. It’s no wonder busy professionals are beginning to lose patience with this ancient time-stealer.

We all understand the necessity to organize a meeting to share ideas, or to get an entire project team together to communicate significant developments, assign tasks or progress solutions. But deep down we know that the current system is broken. Let’s face it: We’re all guilty of tuning out of meetings at 3 pm on a Wednesday afternoon. 

Despite technology dramatically boosting our productivity in other aspects of work life, the humble meeting has frustratingly remained the same.

There’s a new SaaS tool in town called Do that is on a mission to bring corporate meetings kicking and screaming into the 21st Century. The fact that Facebook, Google, Apple and a long list of high-profile clients are all using the tool to run their meetings was enough to grab my attention.

Before even thinking about the ROI of adding yet another application to your already bulging estate, it’s worth remembering research suggests that unproductive meetings could be costing US businesses an estimated $ 52 billion a year.

The impressive client list of the San Francisco-based is certainly making people think about how they can improve meetings. I spoke to the founder CEO Jason Shah on my podcast where he passionately talked about how the app is boosting meeting productivity by having everything in one place.

The infamous meetings from hell can very often be avoided by changing our behaviors or tweaking the old way of doing things. Ensuring that an agenda is agreed and distributed ahead of the meeting is already a no-brainer for most. 

Introducing collaboration software to boost the productivity of meetings–which empowers users to take notes, assign tasks and add items to the agenda during the meeting in real time–is one of many little touches that Do brings to the table. The application aims to get the humble meeting back on track by ensuring the three core principles of accountability, efficiency and structure are in place.

As we continue to juggle a wide range of apps to manage our calendars, to-do lists and meetings services, it’s clear that there is a need for an all-in-one productivity suite solution. A meeting utopia where all attendees are on the same page and encouraged to add comments or items to the agenda before the get-together is one problem that technology and apps such as Do are beginning to solve. 

There is an argument that we should start literally thinking outside of the box and stop looking at meetings in the sense of being confined to a physical space. The rise of the mobile workforce is now comfortable with multiple users editing a document at the same time or having an entire team’s communication is one place on Slack. It begs the question of whether need our meetings need to physically be held in a room.

Real-time collaboration is increasingly seen as a silver bullet. Once again, technology will be responsible for bringing people together–regardless of whether you prefer a meeting in a real or virtual environment.

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