You’re ready to start getting your product and business out there! You’ve done all the hard leg work to get your business to this point. Now what next? Many business owners fail at this point. Not knowing which marketing strategy to use when it comes to marketing their product and brand online. Here are a few things to think about before you get started looking for the right platform and method to use.

orange and black sofa with throw pillows

1. Word of Mouth Marketing

We still believe that word of mouth is still one of the best way to get your message out there to your potential customers about your product and brand. Research shows that 70% of consumers say that trusting a brand is more important today than ever before. Unfortunately, consumers also trust brands and the paid content they create less than ever before. So recommendations of your brand to inspire other customers to make purchases, also known as word-of-mouth marketing  is one great way to build trust with your potential customers while keeping your brand authentic.

People trust other consumers over marketers because marketers have an agenda. They promote their products and services to generate sales, but customers will only rave about a product or service if it truly benefits them. If you’re skeptical, consider the following research findings:

silver laptop computer on brown wooden table

2. Podcast Marketing

Podcasting is big business now and there are many reasons for this. Many people love listening to podcast and an average of 37% of podcast have been listened to in the last month for an average of six hours per week. As you can see that the demand for audio content has exploded, so it’s worth considering podcasts to meet your audience where they already are.

3. Email Marketing

Email marketing is still a great way to get your brand message out there if done right. Gone are days where you could get away with spamming people. With the new GPD laws that rightly protect consumers from marketers and business who just want the sale. Email marketing still has the power to get your brand message across.

Encouraging users to subscribe to your online publications is a great way to keep them up-to-date with your latest news and stories. And, since it takes an average of six to eight touchpoints to generate a qualified sales lead , encouraging people to subscribe to your emails will generate more leads and revenue for your business.

white wooden cabinet near brown wooden chair

4. Social Media Marketing

3.6 billion people worldwide were using social media in 2020, and Statista predicts this number will grow to 4.41 billion in 2025. So, chances are, your customers are already on social media, meaning that it is an essential channel for your marketing efforts.

Consumers report using social media to escape everyday life, entertain themselves, connect with friends, and interact with the businesses they enjoy. Marketers use social media to generate brand awareness, foster relationships with their audiences and advertise their products.

A large number of social media platforms may make it a daunting channel to leverage. Still, the beneficial aspect of social media is that each platform offers different, unique audiences ready and able to interact with your content.

  • Instagram has the potential to reach 928.5 million users .
  • Twitter ads are 11% more effective than live-TV ads during live events.
  • TikTok’s average engagement rate across all follower levels is higher than both Instagram and Twitter .

woman in red dress standing near kitchen sink

5. Influencer Marketing

Influencer marketing is when a business partners with a relevant, popular creator in their industry to put out advertisements or specific pieces of content. It’s a valuable marketing channel, and 71% of marketers say that the quality of traffic generated from influencer marketing is better than other ad formats .

Leveraging influencers to meet your marketing goals can be beneficial in terms of generating brand awareness , as well as increasing social proof .

6. Video Marketing

If you’ve yet to consider using video marketing , now is the time to do so. Video can boost conversions, improve ROI, and help you build relationships with audience members. In addition, 69% of consumers prefer to learn about what a brand offers through video.

Video is also a non-restrictive form of content advertising. On some channels, you may only be able to incorporate text, some only allow for images, and others prioritize audio, but video can be all three. You can also create product advertisement videos, how-to demonstration videos, or even live videos to answer customer questions and troubleshoot customer questions.

The videos you create can be repurposed for various channels you may already use, like social media and email . In a sense, you’re creating video content for one channel and repurposing it to meet the needs of your other channels.

Comments

0 comments

show
close

Ad Blocker Detected!

Support Our Creatives! Allow Our Ads

How to disable? Refresh