Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
If you’re American, it’s easy to assume that America is all there is.
After all, our country is big and talks even bigger.
The rest of the world exists to consume our movies, our mores and our fast food.
Oddly, though, the fast food we sell over there isn’t always the same fast food we sell over here.
Go into a McDonald’s in Japan and you’ll be moved — I certainly was — by the cleaner surroundings and tastier menu.
Still, there’s no substitute for McDonald’s Fries, is there? They have that characteristic something that makes them saunter past your guilt and slide straight into your gullet.
Were you aware, though, that McDonald’s sells curly fries too?
No, not in America. But drift to Singapore and the Philippines and you’ll find Ronald’s fries are bent out of shape.
The brand name for these delicacies is Twister Fries. And if you aren’t wandering around Asia just at the moment, you can catch a glimpse of them in the well-known eyeball restaurant known as Instagram.
Those who know about these things say that in Singapore, Twister Fries are a temporary item, released specially to coincide with Chinese New Year.
I contacted McDonald’s to ask whether there are any plans to for these curled-up wonders to appear in the US and will update, should I receive news.
At a time when the burger chain seems willing to try anything to bathe itself in modernity and popularity — even releasing ads in which it only praises the taste of Coke — perhaps a little twistedness is what it needs.
Or could it be that McDonald’s feels that its fries are one of the great immutables in its corporate canon.
Then again, Big Macs only used to be one size. Now look what’s happened to them.
McDonald’s has completely changed the meaning of “Big.” So why can’t it change the meaning of “Fries”?
Yesss, McDonald’s Twister Fries are back! pic.twitter.com/mVI9bEvBUt
— Xavier Lur (@xavierlur) December 29, 2016