in

How Your Business Can Benefit From Micro-Influencer Marketing

Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s been a shift to a more authentic two-way conversation — via social media — based on discovery. Consumers prefer genuine recommendations from friends, family and micro-influencers, who tend to hold small, but fiercely loyal followings.

Related: 6 Tips on Running Micro-Influencer Campaigns

Due to this shift in the way people now absorb ads, businesses are starting to use micro-influencers promote their products and services on social media.

But, what are micro-influencers exactly? They are tastemakers, opinion-shapers and trend-forecasters who generally have between 1,000 and 50,000 followers. Though this still sounds like a lot, it pales in comparison to those heavy-hitting celebs and (Instagram) “Insta-celebs” out there with followings north of 50 million.

Yet, while micro-influencers’  followers are fewer in number, the loyalty and engagement they  inspire has been proven to be higher, averaging around 8 percent, compared to 4 percent for those over one million followers.

Why will these influencers  benefit your business and how do you fnd the best ones for your brand? Some answers are below.

Why are micro-influencers trusted by consumers?

Starting from a base of zero means, micro-influencers have a direct, personal connection with their audience. They have a very intimate sense of who they are, and what they like. A micro-influencer not only understands his or her audience members, but respects them. Micro-influencers also tend to serve up stuff that they know will resonate.

These influencers further see their role as one of continually serving up interesting ideas, news and options to their followers. And this strategy works. Some 92 percent of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. That makes sense: Influencer recommendations are like your BFF telling you about her new favorite product.

Are they worth the money?

When you’re dividing up a market budget, it helps if you can pilot a lot of small experiments rather than spend your budget in one fell swoop. Working with micro-influencers allows you to do just that. The average micro-influencer charges around $ 250 per post, whereas the average celebrity can cost you upwards of $ 25,000.

Related: A Startup’s Guide to Micro-influencers

“Our budget stretches further and directly to our core audience when we use micro-influencers,”  Jia Lin, Creative Director at J. Lin Swim, told me. “Working with men that organically would wear our swimwear and align with our brand aesthetic helps to drive sales.”

Using different influencers, you are also able to try different tactics and see which ones work best for your brand without going over budget. Armed with this clarity, you can double-down and enjoy the consequent traction.

Let’s block ads! (Why?)

Entrepreneur: Sales and Marketing

What do you think?

1000 points
Upvote Downvote

Comments

Leave a Reply
  1. I simply needed to thank you so much all over again. I’m not certain the things that I would have accomplished in the absence of the entire secrets discussed by you about such a theme. It was an absolute difficult case for me personally, however , encountering a specialized manner you managed that took me to jump with happiness. I am happy for your support and expect you realize what an amazing job that you’re putting in teaching other individuals thru your web page. I am sure you have never come across any of us.

  2. I definitely wanted to develop a word in order to express gratitude to you for all of the precious advice you are giving out on this site. My rather long internet investigation has finally been honored with good suggestions to exchange with my family. I would tell you that many of us visitors actually are quite blessed to live in a wonderful place with very many perfect professionals with good methods. I feel extremely happy to have seen your web site and look forward to tons of more excellent moments reading here. Thank you once more for all the details.

  3. I intended to create you that little word to say thank you yet again for all the remarkable knowledge you have shown on this site. It is quite strangely open-handed with you to deliver unreservedly just what a lot of people might have supplied as an ebook in making some money for their own end, mostly seeing that you could possibly have done it if you desired. These tactics additionally served to be the great way to be sure that most people have a similar zeal just like my personal own to realize a great deal more with respect to this condition. I believe there are numerous more pleasant times ahead for individuals that find out your site.

  4. I must show my respect for your kind-heartedness for men who really want guidance on this particular topic. Your special commitment to passing the message up and down had become incredibly invaluable and has surely made men and women much like me to attain their goals. Your entire insightful report denotes much a person like me and somewhat more to my colleagues. Warm regards; from everyone of us.

  5. I wanted to put you this very small remark so as to give many thanks the moment again with the amazing tips you have featured on this page. It’s really seriously generous with you to convey easily what exactly some people might have offered for an e book in making some money for their own end, certainly since you could have tried it if you ever desired. These strategies also acted to become easy way to realize that other people online have a similar keenness similar to my personal own to grasp lots more concerning this problem. I’m certain there are millions of more enjoyable sessions ahead for those who read through your site.

  6. Spot on with this write-up, I really suppose this web site needs far more consideration. l probably be once more to learn rather more, thanks for that info.

Leave a Reply

Loading…

0

Comments

0 comments

6 Tips to Running a Business and Improving Your Education

Why Life Insurance Is Vital for Entrepreneurs