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How to Sell on Amazon Using Shopify

The new Shopify integration with Amazon makes it easier than ever to list your products on the world’s largest marketplace and get next-level brand visibility.

While your online store showcases your brand and offers the most control over customer experience, expanding the ways you sell with Shopify allows you to do even more. For the right businesses, selling on Amazon can increase sales by reaching new shoppers who are not already familiar with your company.

Benefits of selling on Amazon With Shopify

If you’re interested in expanding your business to Amazon, there are many benefits to selling using Shopify’s sales channel:

  • Create new Amazon listings directly from Shopify in a number of categories
  • For products that exist on Amazon, create offers directly from Shopify in any category
  • Sync product details, variants and images to your Amazon Seller Central account
  • Link Shopify products with your existing Amazon listings for any category
  • Set unique price and reserve inventory just for Amazon listings
  • Easily reconcile revenue from Amazon sales using Shopify reports
  • Sync inventory tracked by Shopify with Amazon listings
  • Fulfill Amazon orders directly from Shopify

How to sell on Amazon using Shopify

Today I’m going to take you through the step-by-step process for selling on Amazon with Shopify. There are nine steps we’re going to cover:

Step 1: Make Sure Your Store Meets the Requirements

Step 2: Create Your Amazon Professional Seller Account

Step 3: Apply for Category Approval

Step 4: Add the Amazon Sales Channel to Your Shopify Store

Step 5: Purchase UPCs for Your Products

Step 6: Create Amazon Listings for Your Products

Step 7: Claim Existing Amazon Listings in Your Shopify Store

Step 8: Set Your Inventory Tracking Policy

Step 9: Start Selling!

Let’s get started.


Step 1: Make sure your store meets the requirements

You’ll need to make sure a few things are place before you can start selling on Amazon through your Shopify store.

  1. You need an active Shopify account on any plan.
  2. You must be selling products that fit into a supported category.
  3. Your store needs to list prices in USD or CAD.
  4. You must not be shipping your products using Fulfillment by Amazon.

Note: Existing Amazon listings in any category may also be added to Shopify.

In other words, you can still create Amazon listings for other categories directly on Amazon and then link them to your Shopify store to take advantage of all the other integration benefits (including inventory sync).

Step 2: Create your Amazon professional seller account

Before you can start selling on Amazon, you need to create a Professional Seller account on Seller Central, with selling on enabled.

Adding the Amazon sales channel is free, but Amazon will charge you $39.99 per month for your Amazon Professional Seller account, plus a referral fee based on your product’s category.

Start by visiting Amazon Services and clicking Start Selling.

Start selling screenshot

Next, fill in your name, email address, and choose a password to create your account.

Screenshot of creating Amazon seller account

After creating your account, you will be taken through five steps to finish setting up your account. You will need the following information available:

  • Business name
  • Business address
  • Phone number
  • Credit card information (for Amazon to charge you the monthly fee)
  • Bank account information (for Amazon to deposit your sales proceeds)
  • Taxpayer Identification Number (US taxpayers only)

Screenshot of adding account details in AmazonStep 3: Apply for category approval

Once you’ve created your Professional Seller account, check to see if the categories your products fit into require approval from Amazon. If approval is required for your category, now is a good time to apply.

Step 4: Add the Amazon sales channel to your Shopify store

Once you have created your Amazon Professional Sellers account, it’s time to add the Amazon Sales Channel to your Shopify store.

From Shopify, click the + button next to Sales Channels.

Main nav

In the Amazon by Shopify section, click Learn more:

Screenshot of sales channels

Next, click Add channel to confirm.

Screenshot of adding Amazon sales channel

On the the last page, click Connect to Amazon.

Connect Amazon screenshot

Follow the prompts to allow information to be shared between your Shopify and Amazon Seller Central accounts. When you’re done, you’ll be redirected back to Shopify.

Step 5: Purchase UPCs for your products

Most categories require sellers to use a product identifier to create new product pages and offer listings on the website. The most common identifier used by sellers is a UPC.

If you don’t provide a UPC, EAN, or ISBN, you will generally receive an error message. When this occurs, you will need to add the product’s identifier in order to create a new product detail page in the catalog or complete your inventory offering.

If you are reselling products, they may already have UPCs that you can use. If you need to buy a UPC for one of your products, GS1 is the official supplier, however, there may also be UPCs available from resellers at a lower cost.

Note: You do not need to purchase a UPC if you are an Amazon registered brand.


Step 6: Create Amazon listings for your products 

If you’re not currently selling on Amazon and you have products in a supported category, you can create your product listings right from Shopify.

Click Amazon to navigate to the Amazon sales channel you’ve already installed.

Channels nav

Next, click Create Listing.

Screenshot of create listing button

Find the product from your Shopify catalog that you want to list on Amazon and click Select product at the bottom.

Screenshot of selecting productNext, choose one of two options based on if your product is made by your brand or made by another brand (meaning you’re reselling).

Screenshot of selecting who made the product

If your product is made by your brand, fill in the details to create your listing.

If your product is made by another brand, click Search to see if the same product is already listed on Amazon. This will display a list of the most similar products in the Amazon catalog.

After running the search, if you see a product on Amazon that matches your product, click Select. You will now be able to create an Offer to sell the same product.

If your product doesn’t match any of the search results, you can proceed with creating a new listing, even if you’re reselling someone else’s product.

Whichever option you proceed with, you’ll need to fill in the product details and click Publish when you’re finished.

Step 7: Claim existing Amazon listings in your Shopify store

If you’re already selling in any category on Amazon, you can claim existing Amazon listings in your Shopify store. As well, if you want to start selling products on Amazon in unsupported categories, you can create listings on Amazon and add them to your Shopify store when you’re finished.

Existing Amazon listings associated with your Professional Sellers account will be visible from your Amazon Listings page in Shopify.

Start by selecting Link products.

Screenshot of button to link products

When you see the Amazon listing you want to link, click Browse products and search for the product you want to link. After you’ve chosen the appropriate product to link to your Amazon listing, be sure to add any variants as well.

Step 8: Set your inventory tracking policy

For each Amazon listing in Shopify, you have the option to use your store’s inventory settings, or manually manage your Amazon inventory.

Screenshot of selecting inventory policy

If you choose to manually manage your Amazon inventory, you can set aside a specific quantity of inventory that will only be available for Amazon buyers. The quantity will automatically decrease as purchases are made on Amazon, but you will have to manually replenish your inventory when you want to add more.

If you choose to use your Shopify store’s inventory settings, there are three possible scenarios for each product.

  • Shopify tracks inventory
  • Shopify doesn’t track inventory
  • Allow customers to purchase your product when it’s out of stock

Let’s dig into what each option means for your Amazon listings.

Shopify tracks inventory

If you have Shopify tracks this product’s inventory selected for a product, Shopify will automatically update the Amazon listing to match the total inventory in Shopify.

Shopify doesn’t track inventory

If a product’s inventory policy is set to Don’t track inventory, then Shopify will make sure that your product can always be purchased on Amazon. The inventory number will be set to 100 in your Amazon Seller Central, but won’t appear in Shopify.

Amazon doesn’t support products with an unlimited quantity, so 100 acts as a placeholder. That quantity might decrease as you sell products, but will update to 100 every 10 minutes.

Allow your customers to purchase your product when it’s out of stock

If you’ve decided to make a product available to purchase even when the quantity runs out, then Shopify will make sure that your product can always be purchased on Amazon. The inventory number will be set to 100 in your Amazon Seller Central, but won’t appear in Shopify.

Amazon doesn’t support products with an unlimited quantity, so 100 acts as a placeholder. That quantity might decrease as you sell products, but will update to 100 every 10 minutes.

Note: Positive customer reviews are an important part of success on Amazon. Unreliable shipping times may lead to negative reviews, so selling out of stock product on Amazon is not recommended.

Step 9: Start selling!

Your orders on Amazon will automatically sync up with Shopify on the Orders page. All new orders placed through Amazon appear in your orders list and are marked as Amazon. Shopify syncs all of your orders, including orders with products that haven’t been listed through Shopify.

Your customers will continue to receive order notifications from Amazon only, and you will receive notifications from both Amazon and Shopify. You must fulfill your order through Shopify, otherwise the order will not be updated in Shopify.

Want to learn more about selling on Amazon?

Stay tuned to the Shopify blog this week to take a deep dive into the world of selling on Amazon. The team will be sharing best practices for winning the Buy Box, navigating Amazon’s CPC platform, as well as interviews with experts sharing everything you need to know about managing Amazon listings.

This article was first seen on Shopify 

Photo of Casandra Campbell

About the author

Casandra Campbell

Casandra Campbell is an entrepreneur, craft beer nerd, and works on experimentation and growth at Shopify.

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