In this video, Entrepreneur Network partners Jason Balin and Chris Haddon go over the “value ladder” in business.
The value ladder involves turning your followers into fans, prospects and eventually clients, as well as providing them with some form of value along the way.
No matter your industry, you have to start somewhere. This often means starting at the bottom and building yourself up until a prospective client eventually buys your product or service. Create a blog post or web show, and provide resources to customers. In return, ask for their email addresses to subscribe them to your newsletter.
To learn more about the value ladder, click play.
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