In this video, Entrepreneur Network partner Jen Hacker of Toast Meets Jam talks with Nicolette Mason to discuss blogging, success and branding.
In 2009, Mason started a blog while she attended college as a passion. Blogging was not only a way for Mason to share her thoughts, but it led to interesting opportunities and conversations. Once the blog picked up, Mason was receiving calls from editors around the globe.
Working as a contributing writer for publications, a brand consultant and a fashion stylist, Mason left her nine-to-five job at a design firm to go out on a path of her own. She turned blogging into a business and used her website to brand herself and create an authentic voice.
Mason emphasizes the importance of finding your own voice and identity — calling them your “greatest assets” that will differentiate you from others.
With all of the bloggers and influencers of today, there can be much competition and challenges in this area. So her advice for aspiring bloggers is to not compare yourself to others and to define success on your own terms.
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Watch more videos from the folks at Toast Meets Jam on its YouTube channel here.
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