How a Distinct Brand Identity Helps This Sock and Apparel Company Stand Out

Iva Pawling is the co-founder and CEO of Richer Poorer. She sat down with Entrepreneur Network partner Jen Hacker in Hawaii to talk entrepreneurship and building her brand.

Richer Poorer is innerwear that makes every day a good one: well-made, beautifully designed socks, boxer briefs and tees you can’t wait to put on and don’t want to take off.

Watch more videos from the folks at Toast Meets Jam on their YouTube channel here.

Related: What It’s Really Like to Be an Entrepreneur

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