Derek Jeter Retired, but Not Done Handling Business

When you hear the number 2 in the context of sports, one man comes to mind: Derek Jeter. On May 14, Jeter had that important number retired. It will never be worn again by a professional baseball player for the New York Yankees.

There is a lot to respect, or “RE2PECT,” about Jeter’s career, which spanned over 18 years as a Major League Baseball player. In total, it is estimated that Jeter earned more than $ 266 million from the Yankees, and that doesn’t even cover all of the wealth he amassed off the baseball diamond.

As of September 2014, just after Jeter performed in his final game as a member of the Yankees, it was assessed that The Captain had made roughly $ 130 million from endorsements with companies such as Nike’s Jordan Brand, Gatorade, Rawlings, Steiner Sports and Movado. It has also been reported that Jeter still stands to make somewhere between $ 8 million and $ 9 million per year from endorsement opportunities after his retirement from being a professional baseball player.

And then there’s Jeter’s own business pursuits, which have included the creation of a book publishing imprint called Jeter Publishing and an online publishing platform called The Players’ Tribune. Earlier today, Jeter explained that he started The Players’ Tribune to provide athletes with a safe platform to talk, noting that athletes are often worried about reporters twisting their words.

Jeter has also invested in social sports video media company Whistle Sports, which raised $ 20 million in a Series C round of funding in 2016, and a company called STOPit that is in the business of seeking to prevent against bank fraud.

His current passion may be to become an owner of a professional sports franchise. Recently, it was suggested that a group led by Jeter and former U.S. presidential candidate Jeb Bush were set to buy the Miami Marlins. Jeter has finally confronted the claim.

“There’s nothing to report on that. Absolutely nothing,” says Jeter. “I think sometimes with stories people get ahead of themselves and that was a story where people got way ahead of themselves a few weeks back. So there’s nothing to report. If there’s something to report, I’ll let you know. … I may be retired, but I still know how (reporters) try to sneak in there!”

It sounds like Jeter just confirmed to himself why he started The Players’ Tribune!

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