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How to Effectively Use Storytelling to Attract a Larger Brand Following
In order to establish a credible personal brand that people trust you need great content that speaks directly to them. Without this you will not be successful in your lead generation and conversion rates. How can your brand better connect with your community in an authentic way? A compelling brand story will make them want […] More
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The Simplest Ideas Can Be Extremely Profitable. Here’s Proof.
Does the licensing lifestyle sound too good to be true? It might. But, if you’re creative and you hustle, you can pitch and rent out your ideas for consumer products to companies with global distribution. In fact, I can tout the power of open innovation because I’ve practiced it myself. Related: How This Female Inventor […] More
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Entrepreneurs Don't Sit On The Sidelines, According To This Founder
Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) Who […] More
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7 Things to Consider Before Launching a Fintech Startup
The impact of technology on the financial industry has been powerful. Traditional financial institutions, such as banks, have discovered that new technologies are indeed disruptive. This epiphany has forced age-old financial institutions to develop their own tech capabilities, and to stay ahead of the game, many have partnered with fintech startups or acquired promising new companies. However, the […] More
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3 Steps to Being a Successful Franchise Owner Under 30
Fact: Most people dream about being their own boss at some point in their lives. That said, the thought is usually fleeting and typically comes to mind after a long day at work or tough conversation with the boss. Career frustrations aside, this idea has materialized more among young adults who have been forced to […] More
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Will Entrepreneurship Make You Rich? A Realistic Perspective.
Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Entrepreneurship is a manifestation of the American dream. Anyone, with the right idea and enough hard work can become successful, the saying goes. And, indeed, we constantly see images of multi-billionaires, like Mark Zuckerberg and […] More
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The Benefits of Buying a Business vs. Starting Your Own Company
One of the most serious career choices you can make is whether you will be on the clock for someone else or work for yourself. But don’t be fooled: working for yourself doesn’t always mean starting up a new company. It’s not easy to come up with the right idea and the right amount of […] More
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20 Free Tools Your Small Business Should Be Using Today
Although your small business needs a healthy amount of software to conduct operations, it’s not necessary for you to spend a fortune on web-based products. In our comprehensive testing of business and consumer software, we’ve come across dozens of incredible and free solutions that can help you get the job done. We’ve tested free tools […] More
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5 Psychological Burdens of Being an Entrepreneur
Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Entrepreneurship is frequently portrayed as exciting, amusing or even lavish (especially after a company has become successful), but the truth is, there’s a dark side to entrepreneurship that isn’t frequently publicized. Related: Enjoy the Ride: How […] More
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The Top 10 Big Cities to Launch Your Startup
Today, more and more small cities and towns are becoming great places to start a business. However, for some of us, the pulse of a big city is what keeps us energized. For city-loving entrepreneurs, here’s some good news: You don’t need to move to these small towns to launch a successful new venture. In […] More
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Immigrant-entrepreneurs: America's Greatest Asset
Immigrants: We get the job done. — Alexander Hamilton Last year, when I was lucky enough to see the Broadway hit Hamilton, this line delivered by the show’s star character ignited raucous applause by the audience. Related: 4 Reasons Why Immigrants Are Essential for Entrepreneurship At this point in the play, the American rebels are about to […] More
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The Secret to Starting a Business Is Managing the Changes
But things can get hard. We face challenges that run the risk of derailing us. I’ve certainly experienced that in my own business, especially considering that my entire marketing structure is based on content. Getting derailed is easy when you see fluctuations in traffic or receive negative comments, for example. And sometimes, we simply lose focus because we feel like the […] More
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The First 5 Steps to Launching a Successful Ecommerce Business
There’s no shortage of information online on how to start an ecommerce business. A quick Google search reveals millions of results on the subject. But all that information might be more of a hinderance than a help. Why? Because you don’t need more information. You need the right information at the right time. This is […] More
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Don't Think Sending Free Stuff to Editors Will Get You Covered
This story appears in the May 2017 issue of Entrepreneur. Subscribe » In my office right now, I have six bottles of whiskey, five bottles of beer, a fancy notebook with my name printed on its cover, a wallet, a pair of gloves, a pair of slippers, high-end earphones, a bag full of nutrition bars and […] More
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Why a Blog Gets You Further than an MBA
Is earning an MBA worth it? Each year, thousands of students ask this very question, yet find conflicting advice. Related: Mark Cuban: What Entrepreneurs Need to Know Before Starting a Business Certainly, on paper, MBA graduates earn more. A recent study from the Graduate Management Admission Council (GMAC) showed that median starting salaries for MBA graduates are almost […] More
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How to Get Started as a Paid Consultant to Companies
When it comes to the speaking industry, entrepreneurs tend to focus on speaking at events and conferences. It’s the traditional path that is known and understood. Being a paid consultant to companies is something that intrigues entrepreneurs but there’s no clear path. The lack of clarity and not enough “how-to” information keeps entrepreneurs from incorporating […] More
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Why Paramore's Lead Singer Says She's Only Good at Two Things: Music and Business
In this video, Entrepreneur Network partner Bryan Elliott sits down with Paramore vocalist, keyboardist and songwriter Hayley Williams, who talks about her background as a musician and her transition into the business world with her startup, Good Dye Young. Perhaps surprisingly, one of the biggest struggles for Williams when she started her new venture was confidence. Williams […] More
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5 Questions to Ask Yourself Before Becoming an Entrepreneur
Have you been dreaming about dropping everything and starting your own company? Ask yourself these five questions before quitting your job and becoming an entrepreneur. 1. Are you prepared for entrepreneurship? You might have been dreaming about becoming an entrepreneur since you were young, with visions of one day running your own (extremely profitable) lemonade stand. Over time, […] More
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It's Lit! Cannabis Trends and the Pitfalls of 'Potrepreneurship.'
In 2013, Josh Weinstein launched High NY. Four years and 2,000 members later, High NY has established itself as the largest cannabis community in New York. Related: 9 Business Ideas for People Looking to Cash in on the Marijuana Boom Entrepreneur had the opportunity to catch up with Josh to discuss some of the emerging trends […] More
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What's in a Name? For a Business . . . Oh, Everything.
Keep the name short, simple and easy to write and remember. The companies you admire typically have names that are short, simple and easy to write and remember. (Think: Apple, Chanel, Virgin, Southwest). Obscure business names are often difficult to write and even more so to remember. This is a problem for small businesses especially, as word-of-mouth […] More
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Essential Tips for Being a Successful Airbnb Host
The following excerpt is from the staff of Entrepreneur Media’s book Start Your Own Travel Hosting Business. Buy it now from Amazon | Barnes & Noble | IndieBound One of the first steps required when joining Airbnb or a similar service is to create a personal profile and a listing for your property on the website. Before you can effectively promote […] More
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How Two Luxury Brokers Handle Their Relationship and Business
If you are considering working with your significant other, Tom Postilio and Mickey Conlon of Douglas Elliman have some advice. The duo has been named among the top 1,000 real estate professionals in the United States and are responsible for nearly $ 2 billion in residential sales in the New York metro area. They shared their recipe for success with Jessica […] More
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5 Steps to Starting Your Business From a Guy With 5 Exits
As a serial entrepreneur who’s achieved an impressive five exits, you might think social networking pioneer Andrew Weinreich would have a lot to say about how to build and sell a business. But in fact, on a particularly sunny day in Hoboken, NJ at the Propelify Innovation Festival, he shared that he’s totally fascinated with […] More
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The 7 Risks of 401(k) Business Financing
The following excerpt is from Entrepreneur’s book Finance Your Business. Buy it now from Amazon | Barnes & Noble | iTunes Make no mistake: Borrowing from your 401(k) is rarely a good idea when it comes to financing your business. Still, it can be and has been done. First, the pros: the possibility that 401(k)s actually aren’t all they’re cracked up […] More
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Barbara Corcoran on the 5 Traits All Successful Entrepreneurs Share
How do you know if you truly have what it takes to be a successful entrepreneur? As the founder of the Corcoran Group and an investor on ABC’s Shark Tank, Barbara Corcoran has a firsthand understanding of the traits and skillsets necessary to turn your vision and dream into a thriving and profitable reality. Recently, […] More
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Keep Your Eyes on the Rapidly Evolving Shipping Industry
We all know that the internet has changed shopping. More brick-and-mortar stores are closing almost as quickly as product review sites are growing, and the entire advertising industry seems to have been left dizzy and confused. There’s also one industry in particular that’s steadily growing in the background that most of us aren’t paying much attention […] More
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From Beauty Queens to Business Royalty
On this episode, Entrepreneur Network partner Business Rockstars sits down with Crystal Lee and Yoon-Jin Chang, who once competed in beauty pageants and have gone on to co-found LifeSite, a mobile- and web-based sharing and organization tool. The pair talk about an entrepreneurial drive, their biggest strengths and weaknesses and why women shouldn’t be held to […] More
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How Two Former Warby Parker Execs Are Disrupting the $32-Billion Luggage Industry
Since launching Away, Jen Rubio and Steph Korey have generated more than $ 12 million in sales their first year in business. The duo has grown their luggage company from three to 40 employees and expanded from solely ecommerce to opening their first brick-and-mortar retail store in NoHo. With stores set to open in Los Angeles, London and Berlin, these two former Warby […] More
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The Science Behind Your Earning Potential
After fracturing both knees and needing multiple leg surgeries, 22-time Ironman triathlete and businessman, Mitch Thrower, used his passion for athletics to propel his entrepreneurial journey. He created and sold Triathlete Magazine before launching events.com, a powerful software as a service (SaaS) platform with intuitive tools to take the stress out of event planning and […] More
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The Best Productivity Tools for Small Businesses
Managing a small business may differ from keeping a large enterprise running smoothly, but that doesn’t mean it’s not a challenging endeavor. After all, both types of businesses face a lot of the same hurdles day in and day out — piles of emails, meetings, phone calls, project deadlines all vie for undivided attention. If you […] More
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6 Simple Ways to Revamp Your Small Business' Online Presence
When a consumer searches for your company, it’s a fairly safe assumption that you want your website to show up first organically. But how do you make sure it’s super easy for customers to find you, no matter what (or where) they’re searching online? To do that, you’ll need to double-check your online presence to […] More
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10 Accelerators Helping Startups Grow to the Next Level
The increasing number of startups is related to more than the economy growing again. It’s a chicken-and-egg scenario. It’s unclear which came first, the rise in startup accelerators or the number of startup founders looking for help. What we do know is that there are new accelerators and incubators popping up around the world to help these […] More
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To See If Your Idea Can Be a Success, Focus on N.E.R.C.M.
Not all ideas are million-dollar businesses. There is a real difference between a great idea and a true business opportunity. So, how are you able to decipher between all the great ideas floating around in your mind and the ones that will turn into a thriving business? It’s all about the execution. Related: Scale-up Secrets From […] More
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Best-Selling Author Veronica Roth Tells What Writing Books Is Really Like
More than 200 million Americans want to publish a book in their lifetime but most do no more than dream. Veronica Roth, author of the Divergent series, is among the few who worked to achieve her dream. At an event promoting her new book Carve the Mark, Roth shies away from congratulating herself on her […] More
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How to Build a Successful Brick-and-Mortar Startup
Online entrepreneurship is understandably all the rage, but for the many readers who still dream of opening that quaint cafe, launching a one-of-a-kind boutique or joining the increasingly popular co-working space market, this article is for you. Jason Saltzman is the founder of Alley, a membership community offering private office space, co-working desks, meeting and conference […] More
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10 Entrepreneurs Share the Best Advice They’ve Ever Received
Nina Zipkin Staff Writer. Covers media, tech, startups, culture and workplace trends. The life of an entrepreneur is often beset with obstacles. Every founder, no matter how successful they are now had a moment when they weren’t sure that they were heading in the right direction. During these times, they focus on the […] More
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3 Ways to Build a Business That Gives You Mental Balance
When you are launching a new venture, it can sometimes feel like balance is a complete myth. Michael Schultz knows firsthand about working long, crazy hours, having worked in the restaurant industry since he was 12 years old. He has worked for big names such as Ruth’s Chris Steak House and Wolfgang Puck, and in […] More
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Being an Entrepreneur Means Being a Risk Taker, Dreamer and Having a Fire in Your Belly
In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing battle day in and day out. (Answers have been edited and condensed for clarity.) Who are you and what’s your business? I’m Willie Degel, founder and CEO of the New York-based Uncle Jack’s Steakhouse chain, which I started 20 years ago with […] More
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Do Your Homework and Avoid a Venture Capital Nightmare
Venture capital can kill. Yes, it can get you the fuel you need to launch your rocket ship. And, yes, you get to join forces with an investor of great power. But if you give minimal thought to the dangers ahead, you are toast. You can find yourself fired from your board, fired from your company […] More
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4 Tactics to Steal From Startups That Find the Best Talent
All startups are in a precarious situation when it comes to hiring top talent. Often, they have neither the reputation nor the capital to attract experienced and respected professionals. Yet for startups, hiring good people is critical. Why? There’s little room for flubs when it comes to personnel. Your employees represent your business. Startups are […] More
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