Branding
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How Influencer Marketing Moves Beyond Raising Awareness
One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers […] More
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in Advertising, Branding, Business Growth, Business Ideas, Business Start-up, Customer Loyalty, Customer Service, Marketing
To Get People to Really Want to Buy Your Product, You Must Focus on the 3 P’s
Editor’s Note: In “Tough Love Tuesday,” we’re connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up for our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips. Below is an edited excerpt from Chris Gullibeau’s new book, Side Hustle: From Idea to Income […] More
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How Can Online Blogging Be Profitable to Ordinary Individuals?
Okay we have covered the basics of starting an online journal and blogging online. Now let’s look into how you can start on the right foot and turn your blog into a profitable one. Ranking of any website depends on a few factors. It would basically depend on the relevance of the article according to […] More
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in Advertising, Branding, Entrepreneur, Entrepreneurship, Innovation, Marketing, New Markets, The Start-up Incubator, Women Entrepreneurs, Young Entrepreneur
Why Colour Red Is The Best Choice In Branding & Advertisng
The psychology of colour as it relates to persuasion is one of the most interesting and most controversial aspects of marketing especially when we are relating it to branding. The colour red is one colour you should not rule out when branding and marketing your business. Red is thought to be the colour to provoke […] More
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Why Do Girls Wear Pink And Boys Wear Blue?
Surely you’ve done it before ” Oh she so cute”. You see a small baby wrapped in a blanket and, based on the colour of the baby’s blanket, you decide whether it’s a boy or a girl right! It’s a common knowledge that pink is for girls and blue is for boys. But have you […] More
