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Rachael Aprill Phillips

How Do You Track Your Progress When You’re Working Toward A Goal?

Are you struggling to get down to setting a goal? There are so many thing going on at the present moment in life and around us that it is understandable why you might be having difficulties to set any kind of goal for your business and life.

The art and secret of setting goals I’ve come to understand – is no matter what happens outside of you, as long as you find, make clear and understand what is happening inside of you – your goals will be intact and you will be on your way to achieving them.

standing woman carrying purple and pink petaled flowers inside basket during daytime

Many of us have goals and dreams that sound impossible and that other people will perhaps tell us can’t be done. Sometimes, those goals are so preposterous that we don’t tell anyone at all – and in some cases we’ll hardly even admit those goals to ourselves!

For example, if you have always dreamed of being a film star, then there’s a good chance that on some level you don’t think it’s going to happen and so you won’t actually pursue it with the vigour that you should pursue it. Likewise, if you always dreamed of being an astronaut, then you probably know it can’t be done and so won’t even try.

pink petaled flower

Except that this is entirely the wrong attitude. Rather, you should be working toward your goals but simply taking a different approach to make them possible. Because anything is truly possible, as long as you know how to think outside the box…

To demonstrate this, let’s take a look at some highly unlikely goals and see how you could realistically go about making them happen…

cappuccino filled white ceramic coffee cup on white ceramic saucer surrounded by assorted-type of flowers and coffee beans

Recording Artist

Want to be a pop star or a guitarist? Then how about starting your own music channel on YouTube? Perform your songs and build a following and then you could eventually start charging for your full albums through Band Camp and similar sites. It’s probably only a matter of time until someone offers to give you a recording contract once you have the numbers behind you!

Bestselling Author

These days you don’t need to find a big publisher to become a bestselling author. Of course, that is one route to the top but another option is just to write your own book and publish it yourself.

pink roses in brown woven basket

This is possible today thanks to sites like Lulu. Lulu is a website that allows you to use ‘POD’ publishing, which in turn stands for ‘Print On Demand’. This means that you can create a book and only pay for the printing costs each time someone orders one of them. That means that you don’t have to order a huge number of books and then try to sell them – instead, you can simply start selling right away and you’ll just lose a fraction of the cover price each time you do. That also means you’re not splitting your profits with a publisher!

Of course, the downside is that you’ll have to do all of your own marketing and editing. But if you can do that, then you’re good to go!

laptop computer surrounded by assorted items


Always wanted to visit space? Then one way you can do that is to sign up for Virgin Galactic. That will give you a chance to visit space, without needing any training!

Now of course there is the chance that it will never happen, and it’s a lot of money too – you might just have to start saving. But the point is that as soon as you start working toward the goal you always dreamed of, life becomes a whole lot more exciting!


Rachael Aprill Phillips

Fashion and Lifestyle Brand RDESIGN Knows A Thing Or Two About Design

We’re so excited and honoured to have as a new vendor on BeginStartup Marketplace RDESIGN a fashion and lifestyle brand all about bringing design into every home and making design more accessible to all. Simone Hannah Phillips Editor In Chef sat down with her as she shared with her what design really means to her and what we should expect to see from her products on BeginStartup.

SIMONE: Thank you so much for taking out the time to sit on our design couch with us this week.

RACHAEL: It’s a pleasure to be here, thank you for having me.

S: Before we get started into the nit and gritty of your brand, first tell us what motivated you to start a new brand and especially at a time where no many people would think about starting one.

R: I know crazy right? Well it wasn’t something I planned to do especially in these uncertain times. But also it has been a dream of mine for the past 2o years. I studied Business and fashion in college – wow around 25 years ago and I was so adamant that I was going to enter the fashion or interior world after college, it wasn’t meant to be.

You know when life catches up with you and you get caught up in it to and you put your dream on hold for a little while, so I thought. Any way to cut the story short I got married at a young age and not long after I had my first child at 19 and 3 more not long after that and that was it.

During lockdown I found myself getting back into my creative energy. I got my sewing machine out and I started making small home accessories for my office and the kids bedroom. I also started drawing designs that had been flowing in my head for many years. To my surprise I hadn’t lost my flow. I was able to come up designs in  less that 20 minutes – and as they say the rest is history.

S: That sounds eventful and scary at the same time. Let touch on what are your inspiration when it comes to your designs and prints?

R: I try and infuse my culture and my journey through life in my designs. I grew up in Nigeria and when I was 3 or 4 my family and I moved to the UK to start a whole life. My mother was quite big over in Nigeria at the time and she felt we would have better opportunities in the UK. So I try and add my life experiences into my designs that I feel represent who am I, and if by doing so am able to bring someone closer into design, creativity and art, then I’ve done a good thing in my eyes.

S: That is beautiful to hear – that it’s not all about the commercial side of things but because you love what you are doing.

R: Of course I would like to make it into a viable business but design is my life and it’s saved me many times when I was feeling low.

S: We’re so hounded that you’ve partnered with us to open your first ever shop with us. We look forwards to showcasing your products and amazing work.

R: Thank you so much for having me, I look forwards to go on my new journey with you and all your audience.

S: Rachael’s new products ‘RACHAELDESIGN’ will be available for purchase within her new store on BeginStartup Marketplace very soon.



Rachael Aprill Phillips

How To Get Started Branding Your New Creative Business With Pinterest

Congratulations you’re ready to get started with your newly launched business. Where now to start in showcasing it to the world? There are many platforms, tools, apps and software you can get started with, but you want to keep this process as simple as possible when starting out. Social media … read more

Rachael Aprill Phillips

What Is The *Highest* Discount You’re Prepared To Offer?

However, as effective as they are, discounts can be a double-edged sword. While slashing prices certainly attracts customers, executing discounts the wrong way could end up killing your profits or enticing the wrong types of shoppers (i.e. those who’ll only buy from you when you lower your prices.)

That’s why if you’re looking to run sales or discounts at your store, it’s important to plan your promotions well and craft thoughtful offers to meet your objectives. Here are some tips to help you get started when thinking of slashing your prices. read more

Rachael Aprill Phillips

51 Great Ways To Create A Beautiful Great Home Office

More and more people these days have home offices, but it can be hard to separate the “home” from the “office.” This post is designed to help you make a wonderful home office that will be efficient, appealing, and comfortable. read more

Rachael Aprill Phillips

How To Expand Your Home Based Craft Business With The Internet

Are you an individual who operates a successful home-based craft business? If so, you know the challenges of finding and maintaining a solid customer base. If you haven’t considered the Internet, now is the time. With the multitude of possibilities available online, you can take your business to a new level.
The first thing you should do is set up your own web site, sort of like opening a home based craft business online store. You can easily upload digital images and set your prices. Then, people can purchase directly from your site. All you have to do is fill the orders and ship them. Optionally, your website could simply show sample products. You could take orders from people and fill them on an as-needed basis. 

read more

Rachael Aprill Phillips

Do You Have A Morning Ritual? How Do You Kick Off Your Work Day?

One of the best ways to learn how to become more accomplished is to look at the people in life who have accomplished the most and to try and emulate them. What are the secrets to their success?

Usually you’ll find that there are many answers to this question and many things you can learn. But one of the most consistent things you’ll find is that the successful individuals have a morning routine.

This is what you will do first thing in the day when you wake up. It’s the perfect time to focus on yourself before life gets in the way and it’s the perfect way to ensure your day gets off to the right start. So, what does the ideal morning routine look like? Here are some ideas to start you off… read more

Rachael Aprill Phillips

Great! Ways To Stand Out On Instagram

Instagram is by far the most popular platform and app for sharing images on the go, not including older sites like Flickr. But even so, Instagram has now found it’s way into many big businesses and all sorts of marketers campaigns. With that said, the following are just a few ways that you can market anything on Instagram. read more

Rachael Aprill Phillips

Which Marketing Channel is Your Best Source of Customers?

You’re ready to start getting your product and business out there! You’ve done all the hard leg work to get your business to this point. Now what next? Many business owners fail at this point. Not knowing which marketing strategy to use when it comes to marketing their product and brand online. Here are a few things to think about before you get started looking for the right platform and method to use. read more

Rachael Aprill Phillips

Launch of Our New Brand RDESIGN. Doors Now Open!

Coming soon RDESIGNS by Rachael  Aprill Phillips founder of Rachael Academy Rachael Aprill Phillips is no newbie when it comes to building online business. She is the goto Woman when it comes to building your business online. She was named top marketing expert by Huffington post in 2017. She has … read more

Rachael Aprill Phillips

Why You Need To Follow Up With Your Customers

You create a digital information product, and work hard towards your product launch. You announce it to your list. You’ve even done quite a bit of legwork in advance and promoted it via email, Twitter, Facebook, article marketing and guest blogging… and maybe even a guest interview on a web radio show.

The big day comes. You’re quite pleased with the sales. But they trickle off within the first month – perhaps even the first week or two – and after that, you’re lucky if you make $100 a month on your product. There’s something wrong with the scenario here: Most likely the lack of a follow up plan. read more

Rachael Aprill Phillips

How To Get Cheap Link Building For Your New Startup Business

Cheap Link Building is pretty easy to come by.

However, what you are basically sacrificing instead of money, is your time. But there are several ways to go about building links without spending a dime. They key for any of them to be effective is to have worthwhile content on your website or blog. Even if you can get people to visit your site through some SEO tactics, they will not stay, or return, if you are not offering something that is valuable to them. read more


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