Atlantic Records Chairman & COO on Ensuring Long-Term Success in a Changing Industry

Reader Resource

Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more »

Having the best talent in the world is crucial to success for a music label, but what keeps Atlantic Records at the top of its game is not only the talent it signs. Chairman & COO Julie Greenwald spent the formative years of her career digging in to each department at Def Jam Recordings. There, she learned the importance of understanding the cultural significance of the brand you represent.

When Greenwald moved to Atlantic Records, she was faced with the challenge of rebuilding a struggling brand in a rapidly changing industry. What was the key to navigating Atlantic back to the top? In addition to signing only the best talent, Greenwald encouraged a culture of openness and shared ownership among her employees.

Driven is presented in collaboration with HBX, the digital learning initiative from Harvard Business School. Learn more at

Let’s block ads! (Why?)

Entrepreneur: Grow Your Business

What do you think?

1000 points
Upvote Downvote


Leave a Reply



What Businesses Can Learn from #DeleteUber

Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.