More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it’s sometimes challenging to come up with new ideas to boost your site’s traffic. That’s why I’ve come up with this list of 50 easy strategies to try, to increase your website traffic so you’ll never run out of ideas.
1. Display ads.
Display ads are a simple form of advertising that rely on banners or other clickable assets on another site. Look for opportunities on high-traffic authority sites. OutBrain and Taboola are popular services that help with this.
2. Try paid search ads.
3. Try social media ads.
4. Link to your website from your social media profiles.
Make sure to fill out your social media profiles completely, so when people visit your profiles, they can easily click through to your website.
5. Promote your content on your social media channels.
Take your onsite content, and push it out to your social media channels so it can be found and clicked on more easily. If your website is on WordPress, I recommend the Social Warfare plugin to make content easily shareable.
6. Host contests on social media.
Use social media to host contests to draw more attention to your brand, and entice people to come to your site.
7. Use calls-to-action (CTAs) in your social media posts.
Give people a reason to click through to your site on social media, such as advertising a new product.
8. Post in social media groups.
Get involved in groups on Facebook or LinkedIn to increase your visibility and reputation. On Twitter, you can use hashtags to the same effect.
9. Work with influencers.
Engage with influencers in your industry to increase your reputation, by proxy.
10. Offer discounts via email or social media.
Give users a good reason to visit your site by promoting discounts, sales and special offers.
11. Optimize your headlines.
A recent study concluded that 59 percent of all links shared on social networks aren’t actually clicked on at all, implying that the majority of article shares aren’t based on actual reading. One insight we can draw from this is clear — headlines matter a lot. Refine your headlines to make them shorter, catchier and more compelling.
12. Optimize your site for search.
13. Improve your site’s performance.
Make sure your content loads properly on all devices, and optimize your site speed as much as possible.
14. Target better keywords.
Target highly specific keywords for your content marketing strategy. This will reduce competition in the search rankings, and drive more qualified visitors.
15. Create a community.
Create an online forum for your customers to engage with one other and your brand. They’ll come back again and again, fostering brand loyalty and word-of-mouth sales. Just be aware that this is a time-consuming, difficult and long-term endeavor. Fellow Entrepreneur contributor Neil Patel attempted this, and ultimately gave up on the idea after a year. You can read his story here, and put the lessons he learned to use.