Gifts are loved by one and all. Gifts are a way of expressing gratitude and marketing gifts are no exception. They should be given to your customer to thank them for using your service or buying from you and most of the customers are more than happy to receive gifts from companies they pay patronage to. The thank you gifts cannot only be presented to existing customers but also to potential customers when they try a new product from your company. This would encourage them to buy other products, which will increase the company sales and profits.
Because it is a give away product does not mean that it should be cheap and it does not benefit your customers or clients in some way.
This practice can be made more advantageous to you as a business owner by making it part of your marketing and branding strategy, which would help you expand your business quicker and effectively along with earning customer goodwill. To make it marketing oriented, a lot of planning should be put into it as you do not want to loose the essence of why your gifting a gift in the first place.
Sending promotional gifts is a way you can reward your clients and customers, to appreciate their kind cooperation through out the years; this will make customers feel that they are valued by you. Flyers are discarded the moment they are received, and are seldom read. But when a person is gifted with something that he/she can use, there is a probability that they will not only enjoy it, but they will also keep it for sometime, might be for several years and until the time they have it, they will remember the company.
How To Build A Brand Within A Brand
of the better methods is to print the name of your company on the gift. This doesn’t involve any strategy and can be implemented even if there is lack of imagination. The Name and Brand recognition of your company can be established by getting the logo of your company or information of your company printed on the gift. This also helps build recognition among potential customers.
Also give the customers the gifts that last long. The longer the gift lasts the longer the customer will remember your company. Gifts like pen, key chain, coffee mug, calendar, refrigerator magnets, etc. which not only lasts forever but are something that is observed and used many times a day. There are certain gifts, which can fit the budget, promote marketing and at the same time serve the purpose of gift.
Calendars are one of the most opted gifts by small companies as promotional products. They aren’t expensive and are used all year round. Following them are office supplies. Stationary tub, embedded pens, sticky pads and diaries containing the logo of the company are very good gift ideas too. Desktop accessories are the next best things. Things like pen stands, paperweight are hot giveaways.
For home gifts like fridge magnets, coffee mugs and thermo-flask make ideal gifts. They, too, get noticed many times a day. The good thing about them is they can be modeled in different colours, shapes, sizes and styles and can be unique to your company when compared to other’s promotional products. And hence, they are more like collectible items. Innovation can increase the interest of the user in this regard.
Key chains are also something which is carried everywhere and they don’t even cost too much. Usually people use the promotional ones to store spare keys. T-shirts and caps are a bit expensive, but are worth the investment. They are usually worn outside and people around can easily sight the company’s name and logo and they function like a walking billboard. You can also decide to sell a few of them from your company website.
Creativity is the key here with all these steps mentioned above to selecting a right gift to market and so is the money. The more the money is invested into promotional gifts, the better your chance of build a loyal fan and customer base for the long haul.
Do bare in mind that the gifts should be selected that has the potential to earn you maximum returns.
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Named Top Global Marketing Expert by Huffington post and She Inspires Her. Top 4 Most viewed Rachael Phillips profile on LinkedIn. Rachael Aprill Phillips is the CEO and Founder of Rachael Academy.The online platforms that helps entrepreneurs and small business owners to launch, run and grow highly successful businesses.Your also more than welcome to have a 1 to 1 chat. send me a message