Indiegogo’s Founder Shares 4 Tips to Get Your Crowdfunding Campaign Funded

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Launching a successful crowdfunding campaign is easier said than done. But don’t let that discourage you: There are certain things you can do to set yourself up to get funded.

And who better to consult for tips on running a successful Indiegogo campaign than Indiegogo co-founder Slava Rubin? In this interview with Entrepreneur (above), Rubin shares specific tips that people gearing up to launch a crowdfunding campaign should keep in mind.

Related: Indiegogo Overcame the Doubters by Trusting Its Users — and Itself

To ensure you catch people’s attention, it’s important to have a great pitch — and that doesn’t mean a couple of paragraphs of copy. Instead, breaking up the text with images and videos will help grab viewers’ attention while telling them more about your product, Rubin advises. Another important must-do is providing updates on your page. “Don’t just sit on your story,” Rubin tells Entrepreneur, “but rather, engage with the audience.”

From thinking about what perks to offer your audience to acting quickly, watch the video above to hear Rubin’s four tips for a successful Indiegogo campaign.

Each week, the new pitch show Entrepreneur Elevator Pitch gives aspiring entrepreneurs one minute to prove that their product or business is the next million-dollar idea. You can watch the episodes on entrepreneur.com, listen to the pitches and support the ideas you think show promise through Indiegogo.

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