In this video, Entrepreneur Network partner Jen Hacker sits down with Sallie Krawcheck, founder of Ellevest, an investing firm for women, to talk about what it’s like to start a woman-oriented business. She explains how she first realized the need for her business, as well as some of the unique difficulties and strategies that came along with it.
She also explains some of her bad ideas and how she managed to narrowly escape them. Then, she breaks down a few tips she uses to connect with her audience and customers that you can use to start your business, as well as the one memory that particularly defines her entrepreneurial experience.
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