Besides, money is overrated. I have found through bitter experience that there is always baggage that comes with investors’ money.
When I started my first business, which was making cards and stuffed toys then selling them whole sale to small gift shops. I had no money, I had no business experience, and I had absolutely no idea about marketing. Five years on I am now running my own successful business helping others brand their business and launch on the web.
What drove the growth of my business was the growth of my knowledge of my industry marketing. And what drove the growth of my knowledge of marketing was my love for the stuff.
When you start a business, what must lead the way should be your own interest in or love for whatever it is you want to do. Loving what you do miraculously attracts all the necessary resources, people and opportunities. You definitely don’t need money to start. Bootstrapping will stimulate your creativity and that is worth much more than money anyway.
Besides, money is overrated. I have found through bitter experience that there is always baggage that comes with investors’ money. You take their money and you get their karma too. What may seem like easy money is frequently filled with major headaches and not worth it in the long run. I so much prefer the freedom and the control that comes with bootstrapping.
But I am also a practical woman who likes fast-growing businesses. Therefore I have had to take on financial partners of various stripes. I have learned to be VERY fussy about who I partner with. But that is a whole other story.
One more thing: Your passion doesn’t have to be about any particular product or service. For me, my passion is the journey and process, building teams, collaborating with others, wrestling with creative challenges, supplying clients with value, entertaining paradigm-shifting ideas, dreaming of the potential for fast growth, and being socially responsible to others and Mother Earth. I am passionate about those things, so if all those elements are present, then it doesn’t make any difference what the end-product is.