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    How Influencer Marketing Moves Beyond Raising Awareness

    One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers […] More

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    To Get People to Really Want to Buy Your Product, You Must Focus on the 3 P’s

    Editor’s Note: In “Tough Love Tuesday,” we’re connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up for our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips. Below is an edited excerpt from Chris Gullibeau’s new book, Side Hustle: From Idea to Income […] More

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    Internet Marketing Is Essential For Your Success. Read This To Find Out Why

    Internet marketing is not overly complicated but it’s also not a process in which anyone can excel without making attempts to learn more about the subject. Business owners who do not know a great deal about Internet marketing but who wish to implement Internet marketing into their overall marketing strategy should carefully study the basic […] More

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    No More Stress Here’s How To Sell Your Niche Product In A Stress Free Way For Maximum Results And Profits

    As we all know to well that for any business, brand or potential start-up to be successful or to have any market foot hold out there will depend on their ability to be able to sell or some may like to say share their message, product service and all that wonderful stuff. And let’s be […] More

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    Why Colour Red Is The Best Choice In Branding & Advertisng

    The psychology of colour as it relates to persuasion is one of the most interesting and most controversial aspects of marketing especially when we are relating it to branding. The colour red is one colour you should not rule out when branding and marketing your business. Red is thought to be the colour to provoke […] More