There are many things we as business owners can do in order to enhance our business and increase our profits. If we aren’t doing everything we possibly can to make the most out of our businesses, then we are leaving money on the table, right? It’s not rocket science and it certainly isn’t difficult to understand.
In my latest article I’m going to discuss with you the 10 most important, and possible crucial facts and ideas that if implemented, will increase your business as well as your profits. After being in business for the last 15 years and after working with many successful entrepreneurs and business owners, these steps I’m about to share with you here do work so follow carefully and Oh take notes…..
Here they are:
STEP ONE: PRIORITISE
The first tip for enhancing your business and increasing your profits in 2018 and beyond that I would like to share with you, is that you must ‘prioritise’ when you are working or conducting your business. This can be done in a lot of ways and in a lot of different aspects.
For instance, what is a bigger priority, hanging out on the Forum’s and Discussion boards, OR writing an article (or two or three!) to promote your website, product or services? Obviously the latter should be a higher priority, but which one do you often choose to do instead? An article can be written in anywhere from 15 minutes, to an hour. Even I find myself spending anywhere from 10 minutes to several hours on social media forums like Facebook, Instgram and even dare I say it Linkedin when I could be doing much more for my business. (Not that some of information you can find on some of these forums wouldn’t help your business, because in some cases it very much does!).
This is just one example of something you can do to prioritise your TIME better. You can also prioritise other things just as strategically. You can prioritize which projects or tasks you will work on first and in order of importance.
One problem that many entrepreneurs, freelancers and business owners face, is checking their stats or email much more often than needed, which takes them away from important tasks that should be getting done.
STEP TWO: ADD A NEW MARKETING TECHNIQUE TO YOUR ROUTINE
This tip is an extremely effective one. Let’s say you have 4 main marketing methods that you use to promote your business. Just as an example, let’s say those 4 methods were:
- Pay-Per-Click Advertising (PPC)
- Classified Ads (Craigslist, etc.)
- Social Network Marketing
This is an excellent group of advertising methods to combine and implement.
But, what if you were to add another marketing method in there, such as article writing for example. That would make it 5 methods instead of 4, making your new ‘article marketing’ method encompass a whopping 20% of your advertising!
That means you can add a lot of business and increase your profits by a significant amount by adding new marketing methods to your existing campaign.
You can add more than one method for even better results. There are many marketing techniques that are great to add to your repertoire, like:
- – SEO
- – Link Building
- – Article Writing
- – PPC
- – Blogging
- – Social Network Marketing
- – Classified Ad Marketing
- – Offline Marketing (Business Cards, Flyers, Car Magnet, etc.)
- – Offline Newspaper Classified Ads
- – Answer Board Marketing
- – Video Marketing (YouTube Marketing, etc.)
- – Building a List
- – Landing a JV
- – Email Marketing
- – Forum Marketing (Other than IM Niche)
- – Outsourcing
- – Etc.
There are more, but I am sure there are at least ONE of the above things that you are not doing at all, or not doing enough of.
If you add one or more of the above marketing methods to your existing marketing efforts, I guarantee you will increase your profits and enhance your business over this next upcoming year.
STEP THREE: START OUTSOURCING
Every successful person and/or corporation is involved in outsourcing of some sort. Usually, this is the very key that allows them to achieve the level of success that they do. If the owner of the Ford Motor Company had to make all the cars himself, do you think the company would be where they are today? The fact that they can outsource their work to enough people, who know what they are doing, makes them able to reach the success level that they desire.
You’ve heard the term, “Two heads are better than one.” This rings true in a lot of aspects of life. It’s kind of like that with outsourcing. If you can write 5 articles a day, that is great. However, if you can write 5 a day, and outsource another 5 articles per day, then that makes it 10 articles a day, instead of 5.
That just DOUBLED your marketing efforts right there, so as I said in the title of this article..You will increase your profits and enhance your business if you implement these tips. If you DOUBLE your output, you will have DOUBLE the results. Imagine if you outsourced a lot more often, or on a broader scale. Also, outsourcing will allow you to use the millionaire mindset of knowing that there are people out there who can do a better job than you can when it comes to certain tasks or skills. So instead of competing against these people, hire them!
Think about it, if you outsource a sales letter to a TOP sales copywriter, chances are that your product offer will convert A LOT more than it would if you wrote your own sales copy, or looked for a really low bargain. With excellent copywriting, an offer will tend to convert much better and sell many more copies — which again, enhances your business as well as increases your profits.
STEP FOUR GET INVOLVED WITH VIDEO MARKETING!
If you have not yet gotten into video marketing yet, this is SERIOUSLY the time to do so. Again, this is something else that can also be outsourced or done quite easily by yourself, at home. YouTube.com is owned by Google and everybody knows how fast your video gets indexed by Google for a specific keyword(s), and the traffic that a single video can generate.
If you are thinking that there is NO way that you can get involved in video marketing, because you just don’t have the skills, equipment, or money — Baloney!
If you’ve ever filmed a friend or family member with a digital video camera or one of those camcorders from the 1980s, you can be a video marketer.
Basically, you can use a simple digital camera that has video capabilities, or you can borrow one from a friend (I am sure someone you know has one!). You can even ask them to help film you and get them in on it.
All you have to do is talk for a few minutes about whatever niche market you are in. You can give away tips, advice, or give a product review for a product that you are promoting. It can be either a product or service that you created, or one that you are promoting as an affiliate of course.
Putting the KEYWORD that you are targeting in the TITLE of the video is the best way to get your video listed on the search engines (Google) the fastest and highest ranking. There are also keyword tags that you can input in the ‘tags’ section of your video. It is very easy to get a FREE account with YouTube.com and it is also very easy and FREE to post as many videos as you like! This is a very powerful marketing tool right at your fingertips, and it’s free.
Additionally, once you post a video to YouTube, not only will you receive traffic to your video from YouTube surfers, but also from Google searchers…But you will also be able to place the video in your website. They give you the embedded HTML code for you to simply ‘copy and paste’ into your website and/or blog. This gives your website the power of video — without costing you a dime! You are surely leaving money on the table if you do not get involved with video marketing over this next year.
This tip has served as yet another way to enhance your Business and increase your Profits in the coming year(s).
STEP FIVE: GOING OFFLINE
This is a method that I myself have only recently gotten involved in. You would be surprised at how well this actually works, for MANY online niches. The ones that work best are:
- – Make Money Online Opportunities
- – Work from Home
- – Weight Loss
- – Travel
- – Health/Fitness
- – Beauty
There are quite a number of ways you can market your online business, offline. A very basic way is to have business cards made with your website address (URL) on the card nice and big. Leaving these business cards in the appropriate places (provided you have permission) works wonders!
For example, if you have a website that is in the ‘make money online’ niche, the best places to leave your business cards would be next to things that have to do with money. Next to the scratch-off lottery tickets at a convenient store or gas station is an excellent place to put a stack of cards that says “Make Money Online, Work From Home” or something related and more specific, such as “Earn $500 from Home!” and of course have your website URL nice and bold.
This can generate a lot of website traffic that you may have NEVER got if you hadn’t put business cards in these key places. The weight loss niche is also a hot one. You can leave business cards at ice cream shops, burger places, gyms, spas, gas stations, convenient stores, etc. and get a great response as well.
Besides business cards there are: Flyers, Car Magnets, Signs, Newspaper Ads, Television or Radio Ads (can get a little expensive, but can also produce excellent results). Getting a local radio station to mention your URL and a brief description or sales pitch for your site can get you a lot of business and be very much worth a couple thousand dollars.
You can get as creative as you want with offline promotions. You can do direct mailing, put little signs in the ground where there is a lot of traffic (similar to the campaigning signs you see around everywhere only advertising your site). It is important that you do not break any city, county or federal rules and laws in your marketing efforts so always do your research as to what is allowed and what isn’t.
Thanks so much for taking out the time to read my latest article. I If you loved what you just read your more than welcome to take a look at other articles of mine here on LinkedIn.
Get all the latest innovative and creative business resources, strategies and ideas all under one roof over at Rachael Academy.
Rachael Aprill Phillips CEO and Founder of Rachael Academy and Rachaelaphillips. The online platforms that helps entrepreneurs and small business owners launch into their niche markets successfully. send me a message and let’s have a chat.